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The Complete Guide to Social Video Marketing Tips

  • 08 October

78% of Video Marketers claim that video has directly contributed to increased sales. For an audience who watches a video, 95% of the message is remembered, compared with only 10% when reading. These expert tips from Ethos Imagination can help you reap the benefits of Social Networking and Video Marketing Services.

TIP #1: Lifestyle Content Is King

Marketers love to say "Send a message, not just a pitch," and that is exactly what online Video Marketing services do. Instagram's success can be attributed to its lifestyle content. Instagram videos elevate brand experiences and make it easy to sell. Your audience will be drawn in by taking them on an immersive visual journey.

TIP #2: Create short-form videos

The online Video Marketing trend is clearly "bite-sized" and short video content. According to a Wyzowl survey 69% said that they would rather watch a short video about a product or service. Keep your videos short to increase the number of people who watch them and share them. It will also keep them more popular.

TIP #3: Use personalized video

Global viewers are using YouTube videos to find out "what really matters to them on a personal level." The focus is not just on one or two videos, but on individualized video experiences. Prepare customised content for your targeted niche audience based on the sales funnel.

TIP #4: Venture Into Shoppable Video

Interactive video is expected to become the next big trend in the eCommerce sector. The ability to click on video elements and buy them is the future of eCommerce Video Marketing services.

TIP #5: Optimising SEO for Videos

YouTube Video Marketing services include optimising your video title, description, tags and keywords with keywords that match your target audience. Optimizing mobile for business is essential. Vertical formats have become the most popular social media Video Marketing format due to the success of Instagram and TikTok videos.

TIP #6: Include Client Testimonial Videos

To win customers, social proof is essential for your online reputation and sales will be enhanced if you include testimonials or business reviews from clients. This will increase your trust & credibility.

TIP #7 - Build Your Brand

According to a Google report, branding is crucial to achieving long-term success. Video is also recommended as a powerful medium because it can reach a broad audience. Video is both a brand management tool and a vehicle to grow.

TIP #8 - Have Fun with It

Consumers appreciate authentic videos . A viral social media video is often candid, and it shows how audiences respond to natural content.A Few times you can experiment with live streaming or unscripted Instagram video. The ability to tap into viewers' interests in a video is valued twice as much by viewers as production quality or platform.Ethos Imagination focuses your video strategy on providing your customers with the content they are looking for.

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