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Google Shopping Ads: An Easy Guide

  • 08 October

Google Shopping Ads is a quick and efficient way to generate traffic that converts to sales. Businesses don't often use these ads to their full potential. It could be due to many factors, but it often happens because Google Ads can be overwhelming. Sometimes it can feel like you are looking into the dark abyss to find where to begin. It doesn't have to be that way. Everyone needs to start somewhere. This is where Ethos Imagination comes in. Here's a guide that will help you understand the benefits of Shopping Ads.

Let's get started?

What's the point of Shopping Ads?

Google Shopping Ads have a simple purpose: To increase Traffic and Conversions. Shopping Ads can be seen everywhere. They are displayed within a product search query and are very accurate. But there is always a wildcard. You'll see a list with black dresses if you search for "black dress". These shopping ads can be very effective. First, the ads have high-quality images and detailed product descriptions. A second reason is that consumers are becoming increasingly distracted and will click on only the first Shopping Ads that they see. Perhaps you have seen in your own internet usage how a simple search can send one down a digital rabbit hole. You'll be tempted by a Shopping Ad, the price of an item, if you are searching for a specific item. This will lead to you scrolling through the website of a brand and contributing traffic. That's what a Shopping Ad is all about.

What does Google Shopping Ads do?

Google Shopping Ads can be accessed easily, even if you are a self-confessed Luddite. as we said this guide would be easy , we have prepared a step-by-step guide.
1. Listing your product data in Google for a "black gown" in a product stream
2. Google is the best place to look for "black dresses" by an individual.
3. Google's algorithm will then choose a black dress from your site and present it along with other Shopping Ads at the top of the search results page to the person looking.
4. Google will use an algorithm from your site to determine which "black dresses", and then create a shopping advert for them.
5. The Shopping Ad will appear to the person searching. They may then click on it
6. Google will then charge you for each click.

What are the benefits of Google Shopping Ads

Google Shopping Ads are very beneficial for E-commerce optimization. They're simple to navigate and aesthetically pleasing on mobile and desktop browsing. It's a win/win. They also have other benefits:
They stand out Google Shopping Ads are displayed at the top of Google Search. This makes them stand out from organic search results and standard searches. Product Listing Ads (PLA), which are easy to read, informative, and visually appealing, can catch a user's attention and help them attract buyers.
They result in higher conversion rates Shopping Ads generate higher conversion rates overall than other ad types. Google Shopping Ads are 26% more effective than text-only ads. This is good for increasing overall revenue, ROI (return on investment), and overall revenue.
They enhance brand awareness Shopping Ads allow businesses to be found at the top of Google search results pages. They also help increase awareness for specific products. Their visibility and prominent placement on the page help to increase reach and raise awareness. When a user is aware of a brand/website, they are more likely to return for the next product search.

Where do Google Shopping Ads appear?

Google Shopping Ads are often seen on the Internet. They are more common than you might think. Along with the Shopping tab on Google Search, Google Display Network: This includes YouTube and Gmail as well as Google Discover, Google Search Partner websites, Google Image and Google Search. Here's a quick guide to Google Shopping. Do you want to find out more? Visit our blog to learn more. Or get in touch with us to discuss what we can do for you. Contact us through our contact page to learn how we can help you improve your PPC performance through Ethos Imagination

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